The end of the first quarter is fast approaching, when Steorn has stated they will release an update on the progress of the “jury” of scientists evaluating their technology, as well as some basic specs (unfortunately, no blueprints yet – not until the jury validation process is complete, says Sean). Just a few developments this […]
Month: March 2007
Fraud, Mistake, Guerilla Marketing… or the Real Thing?
Let’s not take Steorn’s impossible claims at face value. What’s really going on? There are at least four main possibilities: 1) Marketing promotion. When Steorn first went public with their claim last August, many people figured it was just part of The Lost Experience, an online alternate reality game that ABC was running at the […]
Looking ahead
Here’s what’s coming up in Steorn’s future, from what they’re telling us: Yesterday, Steorn opened up their “developer’s club” (called the SPDC) to an initial group of a couple hundred people, selected mostly from the membership of Steorn’s online forum. The SPDC will eventually be where any engineer who wants to develop a product using […]
The story so far…
Here’s how it all unfolded. According to CEO Sean McCarthy, in 2003 Steorn’s engineers were hard at work developing a security camera system to keep watch over ATM machines. They were playing with the idea of using a small wind generator to power the camera system so it wouldn’t need to be hooked up to […]
Who’s Steorn? What’s an Orbo?
Steorn is a small company based in a two level office hidden in a nondescript corporate park in Dublin, Ireland. They’re inventors of things useful if somewhat dreary, like security devices to prevent ATM fraud. But one way or another, that’s about to change. Their latest product is either a brash scam, an onerous mistake, […]